MEET OUR TEAM
MADDI KRULICKI
FOUNDER
PRODUCER, RECORDING ARTIST, GRAPHIC DESIGNER
About Maddi Krulicki
Founder of NO LABELS
Maddi Krulicki is a multidisciplinary artist, music producer, graphic designer, and the founder of NO LABELS.
Based in Chilliwack, with roots in the Snuneymuxw First Nation and Stó:lō Territory, Maddi brings a deeply personal and emotionally grounded approach to her work. Her creative process is grounded in self-discovery, guided by intuition, and shaped by her Indigenous identity. As a queer, Indigenous woman who experienced firsthand how the industry is built to break artists down, she created NO LABELS to be the resource she once needed: a space rooted in integrity, transparency, and empowerment.
At NO LABELS, Maddi mentors each artist one-on-one, guiding them through every stage of the creative process—from developing their artistic identity, to writing and recording their music, to mixing, branding, and handcrafting custom merch. Her work blends technical expertise with emotional depth, helping artists grow from the inside out and build confidence through connection with their voice, story, and purpose.
Maddi is especially committed to amplifying marginalized voices and creating access for artists who are often overlooked or underestimated. She believes the future of music doesn’t lie in big cities or major labels—but in community, independence, and self-defined success.
Her mission is simple and powerful:
Own your voice. Own your work.
ART START UP CHALLENEGE
Watch Maddi present her business pitch for “NO LABELS” at the 2025 Art Startup Challenge, developed by Community Futures South Fraser and the Chilliwack Arts Council.
Winner of the People’s Choice Award.
PROJECT: MADDI K
STREAMING
Available on all Streaming Platforms!
THE MADDIVERSE
The Maddiverse is a sonic exploration of what it means to stay human in an increasingly digital world. Through glitchy textures, layered vocals, and raw lyricism, Maddi K (Maddi Krulicki) invites listeners into a universe where technology, consciousness, and emotional vulnerability collide.
Written and produced entirely by Maddi, the album navigates themes of digital overload, environmental collapse, and spiritual disconnection. Tracks like “Syncing” and “Viral” dive into the unsettling overlap between mental health and media addiction—questioning what’s real, what’s ethical, and who’s in control. The lyrics echo the anxiety of modern existence: algorithms know us better than our friends, our earth is burning, and the line between self and system is blurring.
Yet The Maddiverse isn’t just dystopian—it’s deeply human. Across each track is a desire for connection, a need to be held, seen, and understood beyond the noise. Whether processing grief, seeking purpose, or wrestling with the weight of awareness, Maddi’s voice remains the thread: vulnerable, questioning, and defiantly awake.
This is music for those who feel too much, think too hard, and still believe there’s something worth holding on to.
A meditation on survival, The Maddiverse asks:
If you knew then what you know now—what would you do?