MEET MADDI KRULICKI
MADDI KRULICKI
FOUNDER
PRODUCER, RECORDING ARTIST, GRAPHIC DESIGNER
About Maddi Krulicki
Founder of NO LABELS
Maddi Krulicki is a multidisciplinary artist, music producer, graphic designer, and the founder of NO LABELS, an independent creative initiative centered on integrity, accessibility, and artist empowerment.
Based in Chilliwack, with roots in the Snuneymuxw First Nation and Stó:lō Territory, Maddi brings a culturally grounded and reflective approach to her creative and professional practice. Her work is shaped by self-discovery, intuition, and lived experience, with a strong emphasis on identity, storytelling, and community. As a queer, Indigenous woman navigating creative industries that often marginalize independent artists, Maddi founded NO LABELS to address the lack of transparent, supportive resources available to emerging creatives. The platform was created as a values-driven alternative—one that prioritizes education, autonomy, and sustainable creative development.
In addition to her work in music, Maddi has established a professional practice in graphic design, completing projects for large Indigenous organizations, municipalities, and businesses throughout the Fraser Valley. Her design work emphasizes clarity, cultural respect, and purposeful visual communication, integrating contemporary design principles with community-informed perspectives. Across branding, visual identity, and creative strategy, her approach is both intentional and collaborative.
In 2025, Maddi was recognized by the City of Chilliwack as Emerging Artist of the Year, acknowledging her contributions to the local arts community and her growing impact as an independent musician and creative entrepreneur.
Maddi is deeply committed to amplifying marginalized voices and increasing access to creative opportunities for artists who are frequently overlooked or underestimated. She believes meaningful innovation in the arts and creative industries emerges from community-based practices, independence, and self-defined measures of success, rather than traditional institutional or commercial pathways.
Her mission is grounded in creative ownership and sustainability: empowering artists to claim their voice, maintain control over their work, and build futures aligned with their values.
ART START UP CHALLENEGE
Watch Maddi present her business pitch for “NO LABELS” at the 2025 Art Startup Challenge, developed by Community Futures South Fraser and the Chilliwack Arts Council.
Winner of the People’s Choice Award.
PechaKucha - Creative Spark
Watch Maddi present her PechaKucha presentation on her “Creative Spark” for the Chilliwack Creative Commission.
PROJECT: MADDI K
STREAMING
Available on all Streaming Platforms!
THE MADDIVERSE
The Maddiverse is a sonic exploration of what it means to stay human in an increasingly digital world. Through glitchy textures, layered vocals, and raw lyricism, MADDI K (Maddi Krulicki) invites listeners into a universe where technology, consciousness, and emotional vulnerability collide.
Written and produced entirely by Maddi, the album navigates themes of digital overload, environmental collapse, and spiritual disconnection. Tracks like “Syncing” and “Viral” dive into the unsettling overlap between mental health and media addiction—questioning what’s real, what’s ethical, and who’s in control. The lyrics echo the anxiety of modern existence: algorithms know us better than our friends, our earth is burning, and the line between self and system is blurring.
Yet The Maddiverse isn’t just dystopian—it’s deeply human. Across each track is a desire for connection, a need to be held, seen, and understood beyond the noise. Whether processing grief, seeking purpose, or wrestling with the weight of awareness, Maddi’s voice remains the thread: vulnerable, questioning, and defiantly awake.
This is music for those who feel too much, think too hard, and still believe there’s something worth holding on to.
A meditation on survival, The Maddiverse asks:
If you knew then what you know now—what would you do?